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USER JOURNAL

Personas and User Journeys

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Sara 

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Busy Single Mom

36 years old
Lives in San Leandro 
Home cleaner and Uber driver
Have one 16-year-old mentally

challenged son

Yearly Income: $43,200 

1. Because of not being able to complete college and being a single mom at a young age,  Sara has to make ends meet and work for 2 shifts alongside taking care of her son. 

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2. She has no time to take care of herself but her son. She drops him off to school and does odd jobs in the meantime.  

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3.  She sometimes forgets to give him the medications or they get over before she can remember it.  

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4. What she struggles about is taking care of her child and managing all the other household chores without any outside help. 

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Single Woman 

62 years old
Lives in an old age home in San Francisco

Suffers from an

autoimmune disease

Yearly Income: $45,756

Elle 

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1. Because of suffering from auto immune disease, different organs of her body start having complications and has to see different specialists. 

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2. She takes about 4 medicines twice a day and she has to look into different medical files to remind herself which one to have first. 

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3.  As she is sick most of the times, she is dependant on people at old age home to get her the medicines she needs. 

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4. She loves shopping online and is an amazon frequent shopper. 

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5. She wants to be indepedant and be able to order her own medicines so that she isn't dependant on anyone. 

Michael

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Businessman 

50 years old 
Lives in Chicago

Suffers from Type A Diabetes 

Yearly Income: $120,000

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1. He is a married business man who owns an event company and needs to travel alot for his international events. 

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2. He suffers from Type A Diabetes and needs to check his blood sugar every alternate day with his sugar monitor. He is asked to eat medicines twice a day before meals. 

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3.  What he struggles with is because he travels alot, he often forgets to take the medicines before the meal. His wife reminds him to eat the medicine every single time. 

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User Journey for Michael

Michael is struggling with eating his medicines on time ---> He is too dependant on his wife to remind him to have his medicine on time ---> Michael gets his prescribed medication refilled from the pharmacy store on his way home from the office after his wife reminded him ---> After going home Michael downloads the medication app and he starts taking pictures of the medication to automatically store them in the app --->  He feeds in time to eat his medicine ---> The app now tells him when to eat his medicine, when to refill them and he no longer has to be dependant on his wife to remind him or forget eating medicine. 

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